Our 4DX VR technology is currently featured in theme parks and arcades around the world and we are in the process of adapting it for theaters. To expand our business beyond cinema, we have 4DX VR Cinema in the concept stage. For example, Simuline, experts in creating dynamic rides and simulators for the attraction industry, was incorporated as a subsidiary of CJ CGV in January 2013, and merged into CJ 4DPLEX in December 2016.
We’re always on the lookout for interesting collaboration projects, specifically in the gaming and alternative content fields. Combining the two formats creates a natural convergence of two technologies that are rapidly growing in popularity.
Twiceland screenx movie#
‘4DX with ScreenX’ created a new experience value for audiences, with the movie on a 270-degree panoramic screen. The first site opened in Korea last year, followed by the first European site in Paris in July. In addition, we have launched ‘4DX with ScreenX’, a blend of 4DX effects with the panoramic screen of ScreenX. Last year, we released the sway and twist effect and the fog storm effect, and we continuously develop the existing motion-mechanisms.
4DX provides motion-chairs with 13 different motion effects and eight environmental effects. The motion-chairs and environmental effects of 4DX are constantly being upgraded with new effects, reflecting feedback from audiences. The end result is less a theme park ride and more complementary to films. 4DX harnessed that technology and developed it to provide an increasingly immersive experience. The idea behind 4DX evolved from 4D theme park rides. Q: How has CJ 4DPLEX gone about refining its 4DX technology since it was first conceived in 2009? Few do more to achieve this goal than Choi Byung-hwan, CEO of CGV, the South Korean conglomerate that specialises in bringing the film beyond the screen.
Twiceland screenx driver#
Immersive - it may be one of the most prevalent buzzwords in our business, but the driver behind it is solid - make the audience feel they are part of the story. Patrick von Sychowski interviews Choi Byung-hwan, CEO of CGV, on the transition of 4DX from theme park attraction to absorbing film experience.
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